Your Unique Selling Point

Your unique selling point – USP One of the biggest issues any site, niche based, or mainstream faces, is their unique position in the market.  If you’ve not got a unique position, then you’ll find that you’ve got nowhere to ‘stand out’ or promote yourself. USP’s were originally defined around the 40′s, as a position a company took to make them stand out from their competitor and make the customers of said competitor switch to [...]